It forms part of ICG’s strategy to clearly identify our objectives to the public. The fact that we believe in focusing on a specific target group does not mean that ICG only accepts a certain kind of person. It’s just as important strategically for ICG to define our target audience as to preach and live the love of Christ without distinction of any kind.

“Outsiders” aged 20 to 40

This is our main target audience because we believe that:
1. Within this group we find people with a real ability to influence the world we live in. ICG aims to be relevant and influential.
2. A significant number of ICG’s current members fall within this age group.
3. It is the age group that is most receptive to our vision and our strategy.